Ascenso Tyres at LAMMA 2024

Article written by Ascenso Tyres UK

Another great year at LAMMA for the Ascenso Tyres UK team, the 2024 show was bigger than ever before with LAMMA’s organisers claiming this year was a “record breaking show with over 40,000 people in attendance!”

LAMMA 2024 was an excellent show for both Ascenso and BAB Distribution who have worked together to bring Ascenso tyres into the UK over the past 3 years.

As well as being an unrivalled opportunity to promote the brand, LAMMA offers a chance to get direct feedback from our customers.

The team spoke to many of the farming groups, VFD Agricultural dealers and OE2 customers in attendance. LAMMA presents a great opportunity to catch-up with existing friends and customers, often rare in such a busy industry.

There was a great footfall to the Ascenso stand from both farmers and contractors across the country, many of which have either tried or heard about the Ascenso brand. It was great to see so many people that had tried Ascenso tyres and just wanted to come and say hello and comment on how pleased they were with them and their performance.

The Ascenso dealer network growth over the last few years has meant that nearly all UK farmers can call upon their local tyre company to source Ascenso Tyres, something we hope to only increase in 2024.

Ascenso’s presence at LAMMA didn’t stop there, other stands featured our tyres including both Househam Sprayers and Larrington Trailers. “It was great to see two machines fitted with Ascenso tyres on the Househam Sprayers stand as well as Larrington Trailers promoting the Ascenso brand! Discussions with other trailer manufacturers such as Bailey Trailers and Marshall trailers was also positive now that they are taking the Ascenso brand too.” Tom Bush, BAB Distribution.

With LAMMA 2024 now complete, we look forward to LAMMA 2025 with excitement when we hope to return with an even bigger offering of agricultural and off-the-road tyres.

We thank all of those that came to see us and look forward to seeing you all again next year!

View the Ascenso tyre range