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Mark James from John Deere UK a product specialist for Crop Care met with a team from Ascenso tyres and BAB distributions to oversee a set of Ascenso VDR2000 tyres, getting fitted to their mid-sized crop sprayer which they will trial the tyres on.

Without doubt the LAMMA 2025 show has been our best show ever, with record attendances and hundreds of potential new customers talked to plus the many thousands of people who now know and understand the Ascenso brand.

Tread Green has been the guiding philosophy since Ascenso started its journey, and is reflected in everything we do. Every aspect of our manufacturing plant – energy consumption, water usage, material selection, external landscaping – has been influenced by the Tread Green mantra.

Josh Webster will be responsible for the development of our growing partner base and to manage the key Ascenso accounts across the UK and Ireland.

Diana Fernandez Tello brings her dynamic set of marketing skills to the Ascenso brand, and she will be bringing all of her years of international experience to the fore as she takes on the role of Ascenso’s new Marketing Manager for European Business.

To continue with our predicted growth into the UK Off Highway market, at Ascenso Tyres we are delighted to announce that Neil Ford has joined the Ascenso family.

The Mercedes Unimog, without doubt one of the finest 4x4 workhorses on the planet. Production first began way back in 1948........

Without question advances in modern computer aided tyre design, product testing and manufacturing methods has seen the greatest leap forward in recent years

With brake testing deemed vital at every safety inspection, it should be planned as a key part of the maintenance regime for your trailer

When the weight distribution of your tractor, for a specific role is spread correctly across the axles both front and rear, the operator, farmer, and owner will see the following benefits.Read more.......

Tyre technology as with all things has seen huge advances in design and technology due to computerised 3D modelling, in just a few short years this technology has made a considerable impact on tyre design. With these new tools, designers and engineers can alter the individual characteristics of the tyre shape and tread pattern to optimise the tyre for a specific farming purpose or purposes.

VF Tyre technology is proven to increase productivity and yield. As more and more farmers look to change to VF tyres on their farms grants are available under the Farming Equipment and Technology Fund set up by the Government to help offset the cost of a Central Tyre Inflation System